Achieving Mediocrity
This morning I wandered down to one of my employers “Am Buzz” sessions. These are usually interesting presentations on topics that pertain to this advertising and marketing industry in which I find myself toiling daily. This morning’s presenter was Todd Henry of AccidentalCreative.com. He only had a scant 30 minutes to share his wisdom on the creative process, but he still managed to blow my mind! A key point that stuck out was the importance of protecting one’s”creative core” while outside forces are trying to scoop from it. He put it much more eloquently than that, but that’s why he was at the front of the room. 
In reading the AC blog I find this same point that was illustrated in the fabulous “Before the Music Dies” film.
(Ever wonder why pop music is bland?) This is because things that evoke a strong response in research, (a “5″), tend to be polarizing. Either you love them or you hate them. Therefore the goal is to be “just good enough” that a listener won’t change the radio station, but not so good that the song is polarizing. You’re “shooting for the 3.”
Thanks to Todd for giving my mind a good shake this morning!
